|
| Leasun：Digital Transformation of a Traditional Canned Food Company |
| 作者姓名：Haifen Lin; Xiangtong Liu; |
| 商品類型：Case (Field) | 商品編號：W25048 |
| 出版日期：2021/12/01 | 內容長度：11 頁 |
Founded in 1996, Dalian Leasun Food Co., Ltd. had become one of the largest canned food manufacturers in northeast China by 2020. In 2016, it began a digital transformation, adopting digital technologies such as data mining and cloud computing. The company also revised its internal operations and adopted an omnichannel sales strategy. Digital transformation enabled Dalian Leasun Food Co., Ltd. to move beyond the traditional retail and distribution .....more
|
| Leasun：Digital Transformation of a Traditional Canned Food Company - Teaching Note |
| 作者姓名：Haifen Lin, Xiangtong Liu |
| 商品類型： | 商品編號：W25049 |
| 出版日期：2021/12/01 | 內容長度：13 頁 |
Teaching note for product W25048.
|
| Xiaoxiandun E-Commerce Co., Ltd: Strategic Innovation |
| 作者姓名：Haifen Lin, Miao Hai |
| 商品類型：Case (Field) | 商品編號：W25215 |
| 出版日期：2021/09/28 | 內容長度：9 頁 |
In April 2020, the chief executive officer of Xiaoxiandun E-Commerce Co. (Xiaoxiandun), faced a tough choice. Founded in 2014 in Beijing, China, Xiaoxiandun focused on birds’ nests—an extremely popular traditional Chinese tonic product—and advocated the benefits of nourishing Chinese medicine. Low-temperature technology and timely delivery helped consumers to nourish the bird's nest on time and in standardized amounts. The "Expert of Fresh .....more
|
| Xiaoxiandun E-Commerce Co., Ltd: Strategic Innovation - Teaching Note |
| 作者姓名：Haifen Lin, Miao Hai |
| | 商品編號：W25216 |
| 出版日期：2021/09/28 | 內容長度：16 頁 |
Teaching note for product W25215.
|
| Feihe: Strategic Adjustment under a Pandemic Crisis - Teaching Note |
| 作者姓名：Haifen Lin; Xiangli Xuan; Yunqing Ma;Youbin Leng; |
| 商品類型： | 商品編號：8B21M064 |
| 出版日期：2021/06/23 | 內容長度：11 頁 |
Teaching note for product 9B21M064.
|
| Feihe: Strategic Adjustment under a Pandemic Crisis |
| 作者姓名：Haifen Lin; Xiangli Xuan; Yunqing Ma;Youbin Leng; |
| 商品類型：Case (Field) | 商品編號：9B21M064 |
| 出版日期：2021/06/23 | 內容長度：8 頁 |
When the outbreak of COVID-19 in early 2020 affected commercial circulation in various regions around the world, Heilongjiang Feihe Dairy Co. Ltd. (Feihe), a leading Chinese dairy company, had been facing difficulties for a while. The company’s enterprise strategy was actively adjusted, and various measures were taken to protect the company’s supply of raw materials and the business operations of its production, distribution logistics, sales, and .....more
|
| Zhuyeqing Tea Co.: Reassessing Strategic Direction - Teaching Note |
| 作者姓名：Haifen Lin; Yanfang Hu; Xianhong Tang; |
| | 商品編號：8B21M029 |
| 出版日期：2021/04/01 | 內容長度：14 頁 |
Teaching note for product 9B21M029.
|
| Zhuyeqing Tea Co.: Reassessing Strategic Direction |
| 作者姓名：Haifen Lin; Yanfang Hu; Fen Hu;Xianhong Tang; |
| 商品類型：Case (Field) | 商品編號：9B21M029 |
| 出版日期：2021/04/01 | 內容長度：8 頁 |
In 2018, the chairman of Sichuan Mt. Emei Zhuyeqing Tea Co., Ltd. (ZT), a tea enterprise founded in 1998, faced a strategic decision. ZT had become an economic entity in China, having successfully integrated tea plantation, cultivation, processing, and marketing. Since 2013, however, ZT had experienced sluggish growth. According to a third-party research report, the company’s development bottleneck was caused by fuzzy strategy and an out-of-focus .....more
|
| Suning Logistics: Transformation of Retail Logistics - Teaching Note |
| 作者姓名：Haifen Lin; Li Li; |
| 商品類型： | 商品編號：8B20M181 |
| 出版日期：2020/10/19 | 內容長度：13 頁 |
Teaching note for product 9B20M181.
|
| Suning Logistics: Transformation of Retail Logistics |
| 作者姓名：Haifen Lin; Li Li; |
| 商品類型：Case (Field) | 商品編號：9B20M181 |
| 出版日期：2020/10/19 | 內容長度：9 頁 |
Suning Logistics, a retail logistics enterprise, was located in Nanjing, Jiangsu, China. As a subsidiary of Suning Holding Group (Suning), Suning Logistics represented the core competitiveness of Suning in occupying the leading position in China's retail landscape. Suning Logistics was registered as a company in 2012 but was a subsidiary of Suning before growing into Suning Logistics Group (Suning Logistics) in 2015. During the 30-year development .....more
|
|